Blog | Differential Edge
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Optimization of Product prices to stay on top

Price optimization is finally getting much-needed attention to make way for online retailers to benefit from data analytics and gain a competitive edge on marketplaces. The term is broadly used for dynamically setting product prices based on data analytics to achieve a strategic business objective or goal. To maximize overall profit and to maintain buyer’s interests, businesses need to carefully balance their ability to charge more for products
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How to increase the visibility of your products on amazon/online marketplace

Amazon has a number of advantages for online sellers: millions of users around the world can see your products. In addition, the platform has the confidence that exists in the market towards the Amazon brand; factor that favors and predisposes the purchase within this large online store. We must bear in mind that within the number 1 online store worldwide is also our direct competition. There are many others like you trying to sell on Amazon or any other marketplace.
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How to stay on top of competition on an online marketplace.

Fоr a ѕmаllеr rеtаіlеr, it hаѕ nеvеr bееn еаѕіеr to rеасh a bіggеr аudіеnсе. Sеllіng vіа the wеb hаѕ bееn around fоr many years nоw, but thе relatively rесеnt еmеrgеnсе оf оnlіnе mаrkеtрlасеѕ has opened a major new е-соmmеrсе сhаnnеl fоr small rеtаіlеrѕ. Onlіnе marketplaces are one of the major trends in thе retail ѕесtоr right now. Amazon Mаrkеtрlасе accounts fоr mоrе thаn hаlf оf Amazon’s оvеrаll buѕіnеѕѕ, рrоvіdіng аddіtіоnаl е-соmmеrсе сhаnnеlѕ wіthоut іnvеntоrу
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Create Content that helps to sell your products

With online consumption on the rise, content generation is becoming increasingly important to drive business growth. In order for your business to make sales, only a presence on online marketplaces is no longer enough. You need to support this with building an audience by creating effective social media campaigns too. It is important to create and publish authoritative and unique content that will help your business stand out from its competition and engage your audience.
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How to Manage Orders Effectively During the Sale rush

With the festive season in the air, online retailers are getting all set to service the marketplace sales and promotions. In order to ensure that your brand can maximize profits during this period in all your marketing channels, here are a few tips on how to prepare yourself:
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How to sell online and start earning from Day 1

With the large marketplaces making giant investments in the Indian ecommerce ecosystem, there is no better time than the present to successfully sell online. At one level, most sellers find it easy to get on-boarded onto marketplaces, however, to ensure you don’t end up deep in losses, there are various factors that need to be considered.
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Managing Returns Efficiently Could Turn Your Business into Profitability

Let’s face it; even the creme de la creme of sales teams and marketers cringe at the mention of product returns. As painful as the process is, customer returns are a necessary evil, and an inevitable aspect of the today’s business, no matter who and where you’re selling. The truth, however, is that it all boils down to how effective is your returns management strategy.
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How Keywords Boost Online Sales

When it comes to on-page SEO, keywords are king. In fact, Google and other web search crawlers love optimized product descriptions, web listings, and digital catalog. While you want the product copy to appeal to the reader, it is also crucial that it should be optimized for higher SERP ranking. After all, you cannot sell products if you're not pulling enough web traffic. In this article, we are going to walk you through...
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Is your Business Ready for Omnichannel Selling?

Today’s generation of consumers have been spoilt silly for choice. They want to call the shots on how to shop, where to shop from, and even when to shop. While these demands pose a new challenge for retailers, it also presents tonnes of opportunities that only a technology-backed omnichannel strategy (or Retail 3.0) can convert into sales.
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Beautiful Digital Images

The key to a successful e-commerce site, and more importantly, to selling online is ensuring your visuals are always eye-catching, well edited and beautiful, to attract clients. It is easy to forget most customers have not seen your products up close and personal, and thus, need to really understand how it looks to translate their desire for the product into an actual purchase. Many making the buying decisions are still the ‘touch and feel’ generation and need the visuals to appeal to those senses.
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