Threads and Pals launched its brand Online. Our multichannel strategy helped the company
to mark a strong presence on all the marketplaces and its own webstore as well. However,
the brand was yet to maximise its potential and brand identity. Marketplace channels are a
great medium to reach a large buyer base but brick and mortar stores remain the key
channel that drives the majority retail sales worldwide. Moreover, selling on marketplaces
comes with the challenges of less visibility, high commissions and burdensome shipping
costs. Also, you don’t know who your customers are! For a start-up, to build a Brand, these
issues become a serious bottleneck for growth.
Edge planned a customized solution for Threads and Pals. It empowered Threads and Pals to know who their customers are and increased the web store traffic by converting them as repeat customers. Edge’s analytical reporting gave deep insight about the cities where it could have planned its new stores and warehouses. e-Catalogues in these stores ensured that retail stores were not required to carry large physical inventories. This increased the footfalls in the stores faster than average industry standard. Any order from a region was serviced by the closest retail store or warehouse. All managed by the powerful Edge App! The customised, multi-pronged, Omni-channel strategy empowered Threads and Pals to increase its market share and today the brand enjoys a strong presence amidst the new age fashion labels.