Multi Channel Selling | Differential Edge


  • Powerful omni-channel, inventory management and fulfillment functionalities
  • Real time online/offline inventory data management critical to manage stocks
  • Strong reporting and analytics to provide improved business insights for growth
  • Multiple global integrations for marketplaces, webstores and services
  • Drop shipments for orders from anywhere in the world


Threads and Pals launched its brand Online. Our multichannel strategy helped the company to mark a strong presence on all the marketplaces and its own webstore as well. However, the brand was yet to maximise its potential and brand identity. Marketplace channels are a great medium to reach a large buyer base but brick and mortar stores remain the key channel that drives the majority retail sales worldwide. Moreover, selling on marketplaces comes with the challenges of less visibility, high commissions and burdensome shipping costs. Also, you don’t know who your customers are! For a start-up, to build a Brand, these issues become a serious bottleneck for growth.

Edge planned a customized solution for Threads and Pals. It empowered Threads and Pals to know who their customers are and increased the web store traffic by converting them as repeat customers. Edge’s analytical reporting gave deep insight about the cities where it could have planned its new stores and warehouses. e-Catalogues in these stores ensured that retail stores were not required to carry large physical inventories. This increased the footfalls in the stores faster than average industry standard. Any order from a region was serviced by the closest retail store or warehouse. All managed by the powerful Edge App! The customised, multi-pronged, Omni-channel strategy empowered Threads and Pals to increase its market share and today the brand enjoys a strong presence amidst the new age fashion labels.